A Place for Fashion and Culture Retail Conversion / gmp Architects
Text description provided by the architects. Nestled in a lush garden in Shanghai’s historic Hengfu district, a new retail facility with an innovative concept for fashionistas and casual passers-by has been created. The small-scale buildings dating from the 1920s and 1990s, some of which are protected as historic monuments, are used by the fashion group ICCF as shops for its ICICLE and CARVEN fashion brands, as well as for exhibitions, a bookshop, and eateries.
The project on Hengshan Road, a busy avenue with restaurants and historic villas under expansive plane trees, was initiated by ICCF in 2021 and was developed with the architects von Gerkan, Marg and Partners (gmp) in close cooperation with the authorities of Xuhui District. The plot, a corner site, has four existing buildings that are dotted around a landscaped garden with mature trees. The design concept for the ambitious renovation was based on ICCF’s guiding philosophy of incorporating sustainability in its fashion to create durable, casual elegance with natural materials.
The holistic appearance of the ensemble was developed based on the architectural style of the listed buildings – a former fire station and a garden villa from the 1920s. Both buildings were largely restored to their original designs. The two buildings from the 1990s were remodeled in such a way that, with their simple shapes, they can easily be recognized as new buildings although the facade structure, materials, and arch motif were adopted from the older buildings, an approach that was also used for the ICICLE flagship store at Avenue George V in Paris.
During the restoration and partial reconstruction, building materials from the existing structures were reused wherever possible and historic components were reinstated and supplemented. The original brick facades of the former fire station were exposed and repaired. Wooden staircases were restored to conservation standards and, together with furniture made of recycled wood, these complement the light natural shades of the materials used for the ICCF interior. The balcony tiles discovered by chance during the conversion of the fire station were cleaned and re-laid. The accomplished refurbishment to conservation standards benefits from a number of historic details, such as the restored terrazzo flooring in the entrance area of the garden villa, the wooden doors and windows, and the timber roof construction, which was in good condition and has been exposed to view.
Embedded in a garden landscape that has evolved over more than a century, a place for fashion and culture has been created that combines the historic ambience with the modern elegance of the ICCF label.
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