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PWHL Vancouver unveil uniforms for inaugural season

PWHL Vancouver unveil uniforms for inaugural season
After months of intrigue, Vancouver’s PWHL team finally has their first jerseys, and the real work on the ice begins.
The team unveiled their new uniforms Tuesday morning on Global BC’s News Morning, with defender Ashton Bell and goaltender Kristen Campbell in studio to show off the sweaters. CanucksArmy was at the Vancouver Lookout for a later press conference to get our first look at the uniforms, with Bell wearing the home jersey and Campbell wearing the road jersey.
Bell feels the uniforms are the piece that makes the team feel truly real. “Any jersey you wear, you find a way to embody that jersey and build that into your identity,” Bell said. “But these ones are extra special, it being an inaugural season and being able to be part of the first team here in Vancouver.

“With these jerseys coming out, it definitely makes you a lot more excited for that home opener, and we’re just itching to get started.”

Ashton Bell and Kristen Campbell walking through the Vancouver lookout in PWHL Vancouver’s new jerseys. Photo by Lachlan Irvine / CanucksArmy

Both jerseys sport ‘VANCOUVER’ in block letters diagonally across the chest. This follows the creative direction the PWHL took with their original six teams, with plans for the team names and logos to be revealed ahead of their second season in 2026-27.

The jerseys showcase the Pacific blue and cream colour scheme the team unveiled earlier in the year, but now they’ve added a new colour to the mix: earthy bronze. The home jersey predominantly showcases blue with cream shoulder yokes and bronze stripes, while the reverse is featured on the road jerseys.

Bronze isn’t a colour that’s been associated with the Vancouver pro sports scene until now. The reason for its addition was simple to Amy Scheer, the PWHL’s Executive Vice President of Business Operations.

“It’s earth,” Scheer said. “Here you’re between the sea and the mountains, and it sort of represents earth. We think [it’s] part of the Vancouver landscape and trying to find colours that are also different, right?”

There was certainly a desire to differentiate themselves from their local counterparts. “We don’t want to look like every other team,” Scheer said. “We want to find our own niche and while we want to be part of the Vancouver sports ecosystem, we also want to carve out a name and a brand for ourselves as well.”

Ashton Bell and Kristen Campbell taking questions from the media during Tuesday’s press conference. Photo by Lachlan Irvine / CanucksArmy

Both jerseys sport the PWHL logo on the front collar and right shoulder, while the left shoulder features Canadian Tire as the team’s jersey sponsor. Canadian Tire also sponsors the jerseys for the league’s other three Canadian teams: the Toronto Sceptres, Ottawa Charge and Montreal Victoire.

As for equipment, fans can expect blue pant shells and gloves to go with the home sweaters, though no gear has been confirmed for the road uniforms. Campbell already has her new set of goalie equipment on the way, having finished the design process earlier. “I’m super excited to have these colours, and they were really fun to work with,” Campbell said. “I can’t wait to see the final product and put it all together.”

Fans will get their first look at the full home uniform when PWHL Vancouver plays their inaugural game against their expansion cousins, PWHL Seattle, at the Pacific Coliseum on November 21.

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