How Beyond Blue, new fashion-meets-culture event, gets into the blue
Beyond Blue, the new cultural project organised by Denim Premiere Vision in Milan from September 24 to 27, 2025, is recalling key personalities from the fashion, sportswear, and denim industry.
Photo: Denim Premiere Vision
Beyond Blue
The initiative launched by the international trade show specializing in denim, in collaboration with Il Mulino Docksmart, the Milanese clothing store and multipurpose space hosting the event, and the creative studio OPAA Studio, wants to offer a new cultural and creative format and a series of immersive experiences involving fashion, design, and live performances.
Photo: Maria Cristina Pavarini
Tessitura La Colombina weaving machine
The contemporary laboratory has been recalling industry professionals, creatives, and consumers who are meeting to share hybrid experiences that encourage dialogue, experimentation, and cross-pollination between disciplines.
Participants include prominent figures and companies including denim guru Adriano Goldschmied, Pioneer Denim, Stripes Of-F Road, Gimmi Jeans, Lucia Chain, Davide Ceccarelli, Emina, Anna Galaganenko, Tessitura La Colombina, Oceano Oltreluce, Elena Guerreschi, and GGT.
Photo: Scuola di Restauro Botticino
Scuola di Restauro di Botticino
The event involves the Botticino Restoration School and occasions where artistic dance mixes with sporting disciplines such as capoeira and jiu-jitsu, in collaboration with the Centro di Capoeira Milano Cordao de Ouro and Jiu-Jitsu Brazil’s L’Accademia.
For its last two days, the event’s program is getting even denser and richer with discussions on topics such as sustainability, innovation, and training during discussions such as the talk “Denim Reimagined” as part of the “Education, Innovation & Fashion Ecosystems and Denim Reimagined” series hosting denim guru Adriano Goldschmied and denim expert insider Christian Reca, Pioneer Denim.
From left: Adriano Goldschmied and Christian Reca
The initiative aims to start a new chapter in the evolution of cultural and industry events, with Milan as an international hub of innovation and a reference point for the evolution of GL Events’ fashion division.
Below you can find a program and a detailed list of the events enlivening the next two days of the project:
FRIDAY, SEPTEMBER 26, 2025 – BEYOND BLUE
From 11:00AM to 7:30PM: Fashion showroom and design installations
Open space with fashion collections and design installations
3PM: Natural dyeing and upclycling workshop with Anna Galaganenko and Giulia Perin
From 6:00PM: Evening program hosting a night with music, drinks and fun. Time for relax, networking and celebrating with the Beyond Blue community with Birrificio La Staffetta, Lo Spleen di Zibido
SEPTEMBER 27, 2025 – BEYOND BLUE
From 11:00AM to 7:30PM: Fashion showroom & design installations
Open space with fashion collections and design installations
All day–Live demonstration: “From loom to looks”–An immersive journey into the art of weaving, showcasing diverse looms and intricate interlacing techniques brought to life throughout the day, hosting Archivi Paola Besana and Tessitura La Colombina
5:00–Closing Talk: “Denim Reimagined” with Adriano Goldschmied, aka Godfather of Denim, and Christian Reca, marketing director, Pioneer Denim, moderated by Maria Cristina Pavarini, senior editor, The SPIN OFF/Fashion Magazine
From 6PM-Evening program
Apocalyptic closing night with music, drinks and fun. Time for relax, networking and celebrating with the Beyond Blue community with Birrificio La Staffetta, Lo Spleen di Zibido
BEYOND BLUE
September 24–27, 2025
Il Mulino Docksmart
Via Vincenzo Toffetti 9
Milan
Italy
Hours: 11:00AM – 7:30PM
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