Cassey Ho, founder of the Popflex Active apparel company, is taking steps to make sure dupes of her viral products...
Dupe
NEW YORK — Mirror Palais designer Marcelo Gaia didn’t expect fast-fashion companies to take the name of his limited-edition pink...
.jpg "How quiet luxury changed dupe culture")
Last week in the office, I saw three colleagues wearing a version of the same outfit: charcoal jeans and a...
A hit product can be a brand-making moment for independent designers, helping them build name recognition and pad their bottom...
