Careers | Fashion Journal

Founded in 1983, Helen Kaminski is an elevated accessories brand born under the Australian sun.

The brand creates refined pieces with a focus on timeless design and craftspersonship. Our approach to the everyday encourages style and celebrates the optimistic spirit of Australian ease and design. The brand is committed to sustainability, innovation and inclusivity.

Helen Kaminski is part of the Bollman Hat Company global house of brands.

We are seeking a dynamic and experienced Social Media & Content Specialist to join our team. The ideal candidate will have at least 3 years of experience in social media management, strategy, and content creation. This newly created role requires a deep understanding of social media platforms, trends, and analytics. The candidate will be responsible for developing and executing our social media strategy and content initiatives to enhance our brand presence, engage our audience, and drive business growth.

The Social Media & Content Specialist will spearhead our social media strategy, driving engagement, brand awareness, and growth across social platforms. With at least 3 years of experience in social media management, this role requires a strategic thinker with a proven track record of developing and executing successful social media campaigns. The ideal candidate will have a deep understanding of social media trends, analytics, and best practices.

• Conceptualize and manage social media campaigns that drive engagement, brand awareness, lead generation and conversion, including but not limited to Instagram, Facebook, YouTube, LinkedIn, TikTok – ensuring channels align with overall marketing objectives and drive measurable results.
• Scale organic & paid content across all key channels
• Monitor, analyse, and report on social media performance metrics using various tools, dashboards, and native platform analytics insights. Provide regular reports and actionable recommendations for improvement.
• Community management, engage and respond to comments and direct messages while cultivating a passionate and engaged online community.
• Capture and edit assets, reels, and videos that creatively highlight our products, stores, and seasonal design inspiration, ensuring they align with our global marketing plan and brand guardrails.
• Collaborate with the PR & Marketing Manager to support content creation, influencer and creator plans to build brand awareness.
• Oversee social media advertising budgets and campaigns for Australia and the USA, optimizing spend and ensuring cost-effectiveness.
• Work closely with our external agency to support WeChat & Little Red Book channels.
• Collaborate with cross-functional teams, including marketing and ecommerce to ensure cohesive messaging and branding across all channels.
• Responsible for crafting compelling captions that effectively convey the brand’s message to our social media audience.
• Identify new opportunities for growth and innovation in line with global strategy and brand pillars.
• Maintain thorough ongoing knowledge of the competitive environment.
• Trend monitoring.
• Assist with various ad hoc marketing tasks as needed.

KEY SKILLS

• College degree preferred.
• Knowledge of SEO and content marketing strategies.
• Familiarity with graphic design tools (e.g., Adobe Creative Suite)
• At least 3+ years of experience in social media, content development or digital marketing experience with a proven track record of successful campaigns. Luxury and fashion industry experience is an advantage.
• Deep understanding of social media platforms and tools.
• Strong analytical skills with experience in data-driven decision making.
• Excellent communication skills, with the ability to craft compelling content and engage diverse audiences.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects.
• Organized, self-starter, collaborative, team player.
• Strong attention to detail.
• Flexibility and willingness to pivot based on business needs.

Apply via LinkedIn only, do not use the ‘apply now’ form below.

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