The Worldfolio: B’s International: Fusing Fashion and Culture

By Sasha Lauture and Sean McBride

B’s International isn’t just about clothes; it’s a cultural movement, bringing together fashion, art and lifestyle in ways that surprise and delight. At the helm of this dynamic company is Yusaku Nishikata, a man driven by passion for the cultures that shape Japanese streetwear and an ever-evolving vision for the brands he oversees.

One of B’s International’s boldest moves yet? Partnering with Japan’s WE League, a professional women’s soccer league. “This initiative is a challenge for us, so it is an important theme,” Mr. Nishikata says, reflecting on the company’s ambition to go beyond just sportswear. “We sympathize with the WE League’s concept of promoting a society in which women are active. When supplying uniforms, we added our X-girl brand’s unique fashion sense to the functionality necessary for sportswear.”

It’s not just about making female athletes look good, though—it’s about making sure they feel good, too. B’s International created a whole new pattern specifically designed for the female form, breaking away from the conventional practice of simply adapting men’s designs.

XLARGE

As a leader in streetwear, B’s International is always innovating. XLARGE, the company’s flagship brand, is at the forefront of global street culture. But one thing Mr. Nishikata is particularly focused on is promoting Floyd, a lifestyle brand that turns street culture into playful, everyday items. “We want to make your days more exciting by incorporating the playfulness of the street into your lifestyle, not just clothes,” says Mr. Nishikata. Floyd’s customizable, skateboard-inspired suitcases are a key example of this philosophy in action.

With a strong presence in Japan, the United States and China, and plans to break into the European market, B’s International is truly a global player. Mr. Nishikata sees endless possibilities ahead: “Our XLARGE brand was born in the U.S. but has been raised in Japan, so in a sense, it’s like a bilingual global brand that has a unique background.” The company’s goal is clear—to push boundaries and redefine street culture on a global scale. “We want to create excitement and a craze around the world,” Mr. Nishikata states, and with their track record, it’s hard to imagine anything less.

B’s International isn’t just leading the pack in streetwear; it’s reshaping what it means to live a life inspired by the street. For Mr. Nishikata, the challenge is not simply to keep up with trends but to set them, making waves that ripple across fashion, sports and beyond.