5 Bold Trends That Will Redefine Your New Year Ahead

At the stroke of midnight, fireworks displays and public celebrations lit up skies from Times Square to South Sudan to Taguig City in the Philippines, uniting us in joy and reflection. Songs like Auld Lang Syne, celebratory loud noises, and fireworks at midnight became powerful symbols of renewal rooted in the Gregorian calendar.

But these traditions do more than connect us—they reveal the shifts, transformations and trends that will shape the year ahead. Working at the intersection of fashion, entertainment, and culture offers an unparalleled vantage point. Drawing on my intuition, observation, and immersion—in a scene like no other—I see these predictions capturing the cutting edge of the cultural momentum.

The midnight countdown isn’t just a Gregorian calendar ritual; it’s a metaphor for fresh ideas and bold mindsets. So as we step into 2025, let these insights inspire you to embrace change and lead the way forward.

1. The Era of the Outspoken Individual

The age of the outspoken leader is expanding into a broader cultural phenomenon: the rise of the outspoken individual. In my book, The Kim Kardashian Principle, I emphasized the rise of the celebrity CEO that was more unafraid than ever before to speak their mind. In 2025, we will see more people, from everyday individuals to celebrities, fearlessly addressing personal topics and revealing the behind-the-scenes truths. Authenticity and openness, even about previously taboo subjects, will become cultural imperatives, reshaping how we engage with one another and the stories we share.

As I said, this shift is not limited to high-profile figures; individual citizens are increasingly using their platforms to express themselves and challenge societal norms. Consider holiday addresses, which were once the domain of government leaders and institutions. Now, even private citizens and influencers use these moments to share personal reflections, advocate for causes, or celebrate their communities. This democratization of influence highlights how openness is spreading across all levels of society—even the less privileged.

Jennifer Aniston’s openness about her fertility struggles exemplifies this shift that I believe is only gaining greater momentum since 2022. Once a subject she might have kept private—despite the decades, long speculation (you read that right, decades…) around her potential pregnancy—Aniston eventually chose to share her experiences with in vitro fertilization (IVF) and the challenges she faced in trying to conceive. In an interview, she revealed, “I was throwing everything at it,” referring to her attempts to become pregnant through IVF. Her candidness challenges societal expectations and opens up conversations about women’s reproductive health, choices, and the pressures they face. This year, I see this sort of openness, increasingly extending to celebrities who are at the top of their game, further defining their brand, and not necessarily at a later date in their career.

And this level of openness won’t be confined to personal health. It will extend into industries like music, where hip-hop superstars like Drake and Kendrick Lamar have used public feuds to expose the raw, competitive, and often unflattering dynamics of their world. Their spat, which escalated through diss tracks and incendiary accusations, revealed the behind-the-scenes pressures of fame and success, challenging audiences to think critically about the systems that uphold celebrity culture. Similarly, Drake’s willingness to highlight the unfairness in how records become hits—namely, a direct correlation to the marketing budget behind the record, that is rarely revealed—mirrors a broader desire for maximum transparency across industries.

And beyond the world of entertainment think about the rise of the willingness to openly discuss UFOs (unidentified flying objects)—a topic that was once shrouded in stigma and ridicule. For decades, conversations about extraterrestrial phenomena were relegated to the fringes, dismissed as conspiracy theories or the domain of eccentric enthusiasts or unhinged. Now, with high-profile government disclosures, credible reports from military pilots, and mainstream media coverage, the subject of UFOs whether terrestrial or extraterrestrial has moved more comfortably into the spotlight.

As social norms shift, I believe these once-taboo topics will continue to move into the public domain. The behind-the-scenes truths of fame, parenting, relationships, and success will no longer be withheld so tightly. Instead, they will become an integral part of the narrative that celebrities, influencers, and even individual citizens feel empowered to share, often in raw and unfiltered ways, in order to engage their audiences. And it makes sense to me because this move toward openness aligns with the growing demand from younger generations, especially Gen Z, who value authenticity and reject overly polished personas. As I’ve said before, nobody believes in perfect today. Whether shared through holiday addresses or during personal reflections in the minutes after midnight, these moments of truth are becoming the foundation of how we can connect and inspire.

For brands, this cultural shift creates both opportunities and challenges. On one hand, it provides a chance to connect with audiences on a much deeper level—by embracing openness and transparency in their intention, messaging and being. On the other, it demands that brands have a mind shift and maintain integrity and navigate the risks of increased public scrutiny. There’s no two ways about it; leaders will have to take greater risks to stay in the game. In this era of radical authenticity, silence on key topics or missteps in addressing sensitive issues can be just as telling as what is said.

The continued rise of the outspoken leader is a reminder that audiences are no longer content with surface-level narratives. They want to see the real, messy, and complex sides of the people and brands they follow. Whether it’s through Jennifer Aniston’s candid reflections on family, Drake’s critiques of the music industry, Justin Bieber‘s experiences with Sean “Diddy” Combs also known as P. Diddy and the ripple effect on Bieber’s brand, or people calling out unfairness on social media, the demand for openness is reshaping how we communicate and connect in profound ways.

2. Tackling Ageism: A Movement for Representation

I’ve emphasized the importance of age representation for brands before and how is gaining ground, reflecting a broader cultural shift toward inclusivity and the redefinition of beauty. Much like South Korea’s recent reevaluation of Asian age reckoning methods to align with global norms, societies worldwide will need to begin to take equally radical measures to confront outdated stereotypes and biases associated with aging. For South Koreans, traditions tied to the Korean calendar and reflections on age at midnight highlight how deeply this calculation of age was embedded in its cultural identity, underscoring the evolving nature of these norms. What’s more, this trend to tackle ageism isn’t just about fairness; it’s about reshaping how we view other critical factors in our society including beauty, relevance, and relationships across all life stages.

We saw the signs of the fight against ageism shift with Madonna, who at 66-years old continued her concert performances and pushing boundaries in the infamously young world of pop—well past what many consider a pop star’s “prime.” In the words of the Queen Of Pop herself, “People say that I’m so controversial but I think the most controversial thing I’ve ever done is to stick around.” Her unapologetic stance challenges notions of age-appropriate behavior, proving that creativity and influence and self expression transcend the bounds of age—as they should. Similarly, the movie Baby Girl, starring Nicole Kidman, portrays a near 30-year age gap in a romantic relationship. The film’s director openly challenges societal double standards, asking us to not only normalize age gaps in relationships but also reflect on why relationships between older men and younger women have long been accepted, while the reverse remains stigmatized. These examples highlight a profound shift in how we think about age and relationships, encouraging brands to join the conversation.

I also see this movement deeply connected to the ongoing redefinition of beauty, a trend that has been gaining traction over the past twenty years, and especially since Dove launched their real beauty campaign in 2004 . The beauty industry, once dominated by narrow ideals perpetuated by the media, is now being reshaped by individuals and campaigns that celebrate diversity. The natural next step in this progression is the fight against ageism, celebrating beauty and value at every stage of life.

For brands, this shift will demand a rethinking of how they portray age in their messaging and offerings. Just as public celebrations like fireworks in city squares bring together all generations, brands have the opportunity to foster connections across age gaps by embracing inclusivity. I’ve said this before and I’ll say it again, this isn’t just a moral imperative; it’s a strategic one. Audiences, particularly younger generations like Gen Z, are attuned to the value of representation and seek out brands that champion diversity in all its forms.

Think about it this way, in a world where traditional dishes, such as a noodle dish symbolizing long life, remind us of the beauty of longevity, it’s time for brands to see aging not as a limitation but as an asset.

3. Redefining Morality and Breaking Rules

The rewriting of societal rules and norms reflects a world grappling with complex questions about values and morality. Much like the transition from lunar calendars to the Umm al-Qura calendar for Islamic calendars, these shifts highlight how cultures evolve to meet contemporary needs and contexts. Numerous recent examples underscore this evolution, compelling us to confront the ambiguity of what we celebrate, condemn, and question.

The case of Luigi Mangione, the alleged killer of United Healthcare CEO Brian Thompson, who has paradoxically gained public admiration, illustrates the complexities of modern morality. Thousands of people on social media love Luigi Mangione, according to their own comments, not just because of the cause he allegedly championed (standing up for the unfairness of the healthcare system in the USA,) but because of the way he looks. In The Kim Kardashian Principle, I speak about the rise of the celebrity felon and we certainly saw this in 2024 with Mangione. This audience behavior challenges us to ask why some figures are celebrated despite their darker histories, pushing society to reassess what it considers acceptable or praiseworthy. Similarly, the death of chart-topping pop star and former One Direction member, Liam Payne and the five individuals now held accountable for their roles in the tragedy add another layer to this conversation, raising difficult questions about collective responsibility and justice. Those who remain silent will be increasingly held accountable—if the Me Too movement taught us anything it was this—if you are silent, you are indeed complicit. I believe these cases demonstrate how society’s shifting moral compass will continue to influence public opinion and how narratives around accountability and redemption are evolving.

This trend is also mirrored in cultural traditions. In South Korea, the embrace of traditional dishes, such as a noodle dish symbolizing long life, alongside abundant midnight feasts during special holidays reflects how traditions adapt to evolving cultural values. These shifts remind us that what resonates in one culture or era may need redefinition in another, illustrating the fluidity of values and the constant interplay between tradition and modernity.

For brand leaders, navigating these gray areas requires careful consideration and sensitivity. As values become more fluid and morality more nuanced, brands must align their narratives with the evolving perceptions of their audiences. Addressing difficult topics, challenging conventions, and reflecting society’s complexities can position brands as leaders in cultural conversations, and those who embrace the gray areas with thoughtfulness and purpose will not only stay relevant but help lead society toward a more accepting, inclusive and reflective future.

4. Social Media’s Continued Dominance and the Rise of Brand as a State of Mind

Much like the annual fireworks display that marks the biggest holidays, social media continues to dominate as the primary platform for cultural expression and connection. Public celebrations, countdown celebrations, and even intimate moments with family in family homes are now documented and amplified through these platforms. Whether it’s sharing special dishes from an abundant midnight feast or livestreaming a concert on television, social media enables brands to embed themselves in these shared experiences, shaping popular traditions and fostering engagement in real time.

Yet, social media is not just a stage for celebration; it has become the ultimate arena for accountability. In 2025, we’ll see more and more people calling out individuals, brands, and institutions without fear, making up their minds independent of PR narratives. As I said in The Kim Kardashian Principle, it’s a take down culture so you’ve got to be straight up. Platforms like Instagram are no longer passive spaces—they are battlegrounds for truth and perception. A quick glance at the comments section on People magazine’s Instagram posts reveals how audiences increasingly see through the carefully crafted headlines that PR machines use to sway opinions.

Take, for example, the ongoing take-downs between It Ends With Us co-stars, Blake Lively and Justin Baldoni. Who wronged who? In the age of social media, people are deciding for themselves, often rejecting the narratives being pushed and instead relying on their own interpretations of events. This shift reflects a growing skepticism toward traditional media and corporate messaging, with audiences relying on peer perspectives and their own judgments to form opinions.

In 2025, brands will need to contend with the fact that they hold far less control of narratives than ever before. Instead, audiences, especially Gen Z, are taking the reins, transforming brands into living, co-created entities. For younger generations, a brand is not just a product or service—it’s a state of mind, a reflection of identity, and a perspective on life.

The Brat Summer movement inspired by singer Charli XCX’s album Brat, emphasized empowerment and living life to the fullest. It encouraged individuals, to embrace self-expression and challenge societal norms, reflecting a shift towards intentional and value-driven living. A great example of how communities create personas and brand movements that embody a collective mindset. Even Kamala Harris was branded Brat; “Kamala is Brat” further highlighted how audiences attach personal meanings to cultural moments, reshaping narratives from the ground up.

For brands to remain relevant in this environment, they must embrace transparency, adaptability, and humility. The era of rigid PR narratives is fading, replaced by the need for honest, dynamic conversations. Brands that empower their audiences to engage authentically, even if it means relinquishing even more control, will build deeper trust and loyalty. In 2025, the most successful brands won’t just tell stories—they’ll foster environments where audiences feel heard, respected, and inspired to contribute to the narrative.

5. The Rise of Remixes and Reimaginings

In 2025, we’ll see a cultural embrace of revisiting, remixing, and reimagining established ideas across art, leadership, and business. This trend reflects a growing willingness to experiment and take risks, challenging traditional notions of what is acceptable or expected as audiences become less afraid to blur the boundaries between the old and the new, and this openness to reinterpretation is poised to redefine the way we think about creativity and progress.

Consider the potential reunion of iconic British rock brothers, Oasis—a band that helped shaped an era of music in the nineties. The idea of their return isn’t just about nostalgia; it represents the power of revisiting something beloved and presenting it in a new, and in many ways, much larger light. Oasis certainly had a fanatical following but they were never the Beatles. However, the tickets for their reunion concert in 2025 sold out in minutes sending the Ticketmaster website crashing. Similarly, King Charles III’s portrait by Jonathan Yeo broke with royal tradition by adopting a dynamic, fiery red modern aesthetic, reflects a bold approach from one of the world’s most traditional institutions. These moments signal a shift where even the most established brands are willing to take creative risks and embrace innovation.

As people grow more comfortable with experimentation, audiences will reward brands, creators, and leaders who are unafraid to challenge norms and reinvent themselves. For brand leaders, this means exploring new ways to remix their heritage, offering innovative twists on their classics to resonate with contemporary tastes. And this openness to reinterpretation reflects a deeper cultural shift: a recognition that growth often requires revisiting and reshaping the familiar. Whether it’s through bold artistic decisions, innovative business strategies, or leadership styles that embrace dynamism, this trend will redefine how we think about creativity, legacy, and progress in the years to come.

What Will You Do With 2025?

As the Gregorian calendar ushered us into 2025 at the stroke of midnight, it’s a moment to reflect on how traditions and cultural shifts continue to shape both our present and our future. Introduced by Pope Gregory XIII to replace the Julian calendar implemented under Julius Caesar, the Gregorian calendar marked a pivotal moment in how societies measured time, aligning events like the vernal equinox and religious holidays with a more precise framework. Today, these ancient traditions intersect with modern rituals, creating a rich tapestry of continuity and change.

But as the confetti settles, the real work begins. The trends we’ve explored—openness, boldness, inclusivity, redefinition, and self-expression—aren’t just cultural shifts; they’re reshaping entertainment, culture, and fashion. These insights are your call to rethink how your brand fits into a world where traditions are being reimagined and rules are being rewritten.

How will you embrace this new era? Will you redefine your brand’s voice in a world where authenticity is the new currency, where convention is being challenged, and where self-expression drives innovation? This isn’t about following trends—it’s about leading the cultural dialogue, influencing how creativity is shaped, and making bold moves that capture attention.

The year 2025 isn’t just another year; it’s an opportunity to challenge expectations, push boundaries, and set the pace for what’s next. The stage is yours—I hope you step onto it with confidence and creativity.

Happy New Year!

Named Esquire’s Influencer Of The Year, Jeetendr Sehdev is a media personality, international speaker and the author of the New York Times bestselling sensation, The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right.)